World Humanitarian Day was created to draw attention to the millions of aid workers and civilians harmed in conflict zones around the world. Our ultimate goal was to get world leaders at the UN to take action and do something about it.
In the past, the UN has used traditional petitions to reach world leaders with their World Humanitarian Day message. The problem is, petitions are outdated, easily overlooked, and don’t have a real impact. So, we reinvented the petition.
ONE SHOW SHORTLIST / FWA SITE OF THE DAY / CREATIVITY / ADWEEK / REUTERS
Google’s called back Media Monks to once again bring the Google Play store to life. This time, our team took 2022’s show, cut the time in half (4 hours), and filled it with 4x the amount of content!
Popular influencers were used again to take over YouTube (and their own social streams) to explore apps, games, and deals. We were able to bring the fun and joy of the Google Play store to the users in a unique way: a live-action video game, moving through 7 unique levels with practical challenges, special guests, and tons of games.
Bringing back the same teams from Creative, Broadcast, Production, and Influencer Marketing made for a very smooth project that accomplished our goals, then some: Chat Volume +750% and +233% Average Views from last year, and not to mention one happy client!
Relatively new to the scene, LIV Golf was born to disrupt the boring stigmas of the game. With the top players in the world, a more exciting format, live music, massive winnings and more, they have what it takes, they just haven’t figured out how. LIV Golf needed to figure out how to really turn heads and blow minds, so they came to Media.Monks.
Monks from around the world grabbed their clubs to prove what “Golf, but louder” really means. And do it by showcasing what makes LIV Golf truly unique – the teams.
After building an airtight strategic approach, we set out to prove that team golf is more exciting, by electrifying each team. Our creative platform – 54th Dimension – did it by ripping elite players and fans out of reality and into alternate worlds for each of the 13 LIV Golf teams.
As seemingly normal golf play unfolds, we “glitch,” tearing the fabric of time and space to transport viewers into wild, team-specific wonderland.
Each of our Team Toyota USA athletes has a compelling story to tell. They’ve been challenged and overcome what many thought impossible.
Their passions go beyond sport, fueling a desire to start chain reactions of greatness in others' lives. We want to take their stories to create engaging and scalable social content throughout their journey to the 2020 Olympic and Paralympic Games in Tokyo.
We dove into each athlete's story and considered secondary factors, such as their location, maintenance, sport and potential visuals.
Google brings social videos to the Play Store to influence your next download. Google partnered with MediaMonks to create The Play Report, a new video series showcasing apps and games on Android. Currently in pilot in the US, the videos will appear on the top of the Google Play Store in an interface similar to YouTube Shorts or Amazon’s Inspire clips.
New episodes will launch over the next few weeks for select users, and will additionally appear on YouTube, Facebook, and Instagram.
AliExpress wanted to make a big splash with Singles Day and Black Friday with up to a million dollars in prizes this holiday season. The idea was simple - download, shake, and win. We licensed legendary club banger Ying Yang Twins - Shake - feature Pitbull. The song being our CTA - matched with all-star TikTok influencers led by choreographer Taylor Terry.
We also launched a TikTok dance challenge that offers a chance to win $100 in AliExpress shopping credits daily. Professional dancer Taylor Terry will kickstart the dance challenge along with several high-profile creators.
Everyone knows Dell makes PCs, but most people don’t know they’re a serious contender in the gaming world. We set out to change that by teaming up with Sony Pictures and Marvel and the release of Spider-Man: Homecoming to launch the Dell Inspiron 15 7000 – a gaming laptop that superpowers your games.
In TV, we stepped into Peter Parker’s shoes to show what happens when a real superhero gets his hands on the laptop.
We blasted our message across social and digital channels as well, where Spider-Man swung into action to highlight the device’s powerful specs.
Then we took the campaign to the streets. Through a mix of traditional, projected and hand-painted out-of-home, we activated key markets with hard-hitting creative to let people know that Dell is serious about PC gaming.
The campaign reached a crescendo in New York’s Times Square. There we placed audiences in Spider-Man’s shoes in a first-of-its kind out-of-home and mobile experience. Synchronized to the movie’s opening weekend and the 4th of July holiday, fans were able to control Spider-Man with their phones as he raced to the top of a real-life New York City skyscraper on two huge digital screens. Attracting people of all ages from all over the world, the Spider-Man Scramble proved to be a smashing success.
In the end, the campaign put a stake in the ground, shifting the perception that Dell only makes PCs for work, and proving that next-level gaming starts with Dell
MEDIA POST’S DIGITAL OOH AWARD WINNER
Launching Maker’s Mark’s first ever extra-aged expression, we partnered with three exceptional protagonists - David Kilgore - Red Bull marathon runner, Maddie Brenneman - Outdoor Enthusiast, Owen Han - world chef, to prove that Aged is a Construct. With three hero films at the core, we created a full-funnel digital campaign inviting our audience to question time and try our latest premium offering.
AliExpress (AliBaba) was looking to create awareness on a global level. Currently a somewhat unknown discount shopping platform looking break in the US market. Official sponsorship with this years Euro Cup, along with brand ambassador David Beckham Ali is looking to make some noise.
Our campaign - The Possibility Store - touting the endless possibilities you can only get with AliExpress, highlighting self discovery, diverse products, hobbies, thrill of the hunt in bargain shopping.
For social - we licensed a track - Cash Cobain’s TikTok “Fisherrr” exploding fans getting groovy to the #Reemski Dance - the hottest new bop set with
Bay Swag.
Beautifully versatile 2-in-1 design with InfinityEdge display, flawless finish, and remarkably thin design for users looking for portability and the versatility of a 2-in-1 with no sacrifice to performance. Dell wanted a campaign to show off the versatility latest XPS. We came up with a series of product-focused films that could be broken out across all platforms. See More.
Two icons just got juicier. Red Robin Gourmet Burgers, Inc. has partnered with Juicy Couture, the iconic and beloved lifestyle brand, to introduce The Juicier Collection, a limited-edition line specially crafted to celebrate the brand’s new juicier, more flavorful burgers.
Featuring the hottest color on the runway, tomato red, the crave-worthy collection puts a tasty twist on Juicy Couture’s classic velour tracksuit, now emblazoned with custom crystal diamanté “Juicier” on the lower back and behind and the Red Robin logo on the chest and hip.
As Red Robin continues its renaissance by launching their juicier, more flavorful burgers, we teamed up with Juicy Couture to give fans an unexpected and fashionable way to celebrate with RR. This limited-edition collection is a recipe for a bold fashion statement.
The activation was extremely successful, all-time high engagement for RR. Track suites sold out in days sizes small and medium sold out in hours. Positive comments came flooding in and PR was picked up organically and paid. We distributed the tracksuits to fashion influencers and they created unboxing videos people couldn’t get enough. Our talent - Gals on the Go - a lifestyle podcast that discusses relationships, family, early adulthood, and fashion all from a female perspective with Danielle Carolina and Brook Miccio.
Usually when we think of hardcore gaming laptops we think of heavy, bulky machines. The Alienware m15 laptop is brand new to the market, so there was no awareness of its superior intelligent and immersive gaming experience. Alienware launched a new line of laptops, focusing on a new thin design without sacrificing power.
To help tap into the the hardcore gaming market, Alienware partnered with Square Enix with the launch of the highly anticipated Final Fantasy Shadow Bringers. The campaign debuted at E3, cinema, TV and social.
When the average gamer plays on the new Dell G7 15, the results are anything but average. With such intense and immersive screen experience, it makes their games feel much, much larger then life.
For this campaign Dell partnered with Marvel’s Ant-Man and the Wasp to showcase the awesome power of the new Dell G7. We used the superheroes to highlight key features of the gaming machine, such as graphics, processing power and cooling fans.
The 360 campaign ran in all major markets and regions.
In companion with Ant-Man and The Wasp, we created “Shadow” to reach out to other regions. Total 360 campaign highlighting key features of the new Dell G5 - touting Nvidia Graphics, Intel Core Processor, and dual cooling fans.
We also launched Dell’s very own desktop game. Discover its 8th Gen Intel processor, NVIDIA graphics card, dual-cooling fans and 4K display through an electric WebGL game, controllable by mouse, keyboard and webcam. We worked with Media Monks on development, game was awarded FWA Site of the Day
Driven youth, older Gen Z, and younger millennials (18–24) who grew up in a post 9/11 world, with access to information, content, and connection at their fingertips. Digital and creative natives.
Gen Z is more of an attitude and state of mind—confidence is key.
They use their device for a mix of personal, entertainment, and work. Align with brands that share their values.
Authentic, organic, aspirational spaces and locations with lots of natural light and interesting lines.
Gen Z. Nontraditional beauties with raw confidence and natural charm, who are anti-commercial.
We want to immerse ourselves in the lives of these characters, existing alongside them in first person, as if we live in their world too.
To do that, we’ll not only dive into their character´s arc, likes, dislikes and everyday actions. But we’ll also create 360º environments where we'll be able to move around with freedom and spontaneity.
We’ll let them do their thing naturally and not forced, letting them create as we capture the process organically.
Through a tease, launch, and sustain formula, we unveiled the new WFS product through a social-first approach that initially stops scrolls and drives hype through the launch, followed by a deeper process and liquid storytelling as we sustain. We focused on flavor, highlighting tasting notes on a macro level, slow camera moves, and juxtaposition with high-energy music.
2023 WFS hit historical benchmarks, with over +59% more impressions, +15% increased engagement, and +18% higher video rate than 2022.
113 Americans lose their phone every minute. Out of 30,000 000 phones lost every year, only 7% are recovered. It means that 28,000 000 people every year need help with a new phone. This is an opportunity for Google to help.
For the launch of Google Pixel 4a we turned these misfortunes for an opportunity for Google to be the most helpful brand.
Accidents happen. And getting the Pixel 4a with most features per dollar, use is a no-brainer.
Silver Effie Award winning campaign for Oral-B Father's day. We wanted to create real authentic moments to celebrate Father's Day so what better way then use actual really user generated content. We worked with Youtube and created the first ever ad using all Youtube video's. The results were outstanding, over 2 million Facebook video views, over 235,000 total engagements, plus a daily viral reach increase of over 6700%. The numbers were boggling… and sales of Oral-B Power toothbrushes spiked, too. We found that if we spoke with authenticity, we could build a relationship with the Millennial consumer that would not only garner sales, but create brand loyalty…all for an electric toothbrush.
Shakira for Crest 3D White.
For the launch of Crest "Perfection" line we wanted to take more of a premium look and feel. It's just not a toothpaste, but something everyone should include into their everyday beauty regimen. It was a two week shoot in Barcelona. The location was a secluded mansion outside of town. We took a "Hide & Seek" approach where we playfully chased Shakira around the halls of the Spanish Villa. The result, a new way of thinking about your smile: A must have beauty accesory.
Spot ran across all platforms on a global level.
Every year for a short time Wendy's introduces their Fish Fillet Sandwich. We were task to highlight the fresh never frozen aspect of the sandwich which is uncommon to other fast food competitors. This was a broadcast spot that ran nationally for a limited time.
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All images used with permission from Rut Sigurdardottir.
